Social Media

UC San Diego recognizes the essential role social media plays in fostering communication, collaboration and engagement across our community. We encourage its use to connect with students, faculty, staff and the broader public, creating spaces for dynamic and thoughtful interaction centered around the university.

At UC San Diego, our social media philosophy is to actively listen to our followers, engage in meaningful ways and foster a positive community for all Tritons.

University Communications advises UC San Diego staff and faculty on best practices for social media, but each office is responsible for generating and editing its own social media content and for complying with policies.

For questions, comments or to report abuse, send a message to univcomms-social@ucsd.edu.

Social Media Guidelines

Explore a comprehensive guide to help UC San Diego departments effectively manage social media accounts, ensuring consistency with UC San Diego's brand and communication standards. Topics include platform-specific tips, messaging and tone guidance, account naming, legal concerns, and best practices for engaging with your audience.

Social Media Best Practices

Key considerations for launching a social media channel, along with strategies for content planning, engagement, analytics, accessibility and user-generated content to build a strong, sustainable online presence.

Social Media Working Group and Channel Directory

Join our Social Media Working Group for staff and help review and update our Social Media Channel Directory to support a connected and coordinated university presence.

Other Social Media Resources

Explore a variety of tools to enhance your social media presence, including UC San Diego’s branding resources, media gallery and photography/videography services.

Frequently Asked Questions

Find answers to common questions about launching and managing social media accounts, choosing the right platform, sourcing content, and accessing support.

Social Media Idea Submission

UC San Diego’s Social Media Idea submission form is a place for communications staff, faculty and students around the university to submit ideas for consideration on the main campus social media channels.