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Creative and Digital Strategy

Creative and Digital Strategy provides creative services and resources to University Communications departments and the Chancellor’s Office. We also offer creative services to campus departments on a recharge basis.

We are responsible for logo design and development of brand templates, maintaining photo and video asset archives, development of core campus websites, and production of UC San Diego Magazine.

Contact: Matt Hale, Executive Director, Communications Strategy

How to get in touch

Brand or logo questions:

Design, web and other project inquiries

Photo and video project inquiries

Creative and Digital Strategy Teams

Operations and Editorial

The project management and editorial team supports the campus and its departments in developing creative marketing projects from concept through delivery. The team establishes schedules and budgets and coordinates communication and vendors. They also provide editing and set the editorial style standards for University Communications.

Project management and editorial services are included in recharge projects.

Contact: Heidi Yuen, Director of Operations and Editorial


The design team brings UC San Diego’s brand to life with multimedia graphic design that supports the web, social media, video, public relations and marketing operations within University Communications. They also support campus departments by conducting brand reviews, providing brand assets and offering recharge design services.

Contact: Jessica Scherer, Creative Director

Digital Strategy

The digital strategy team oversees the design and development of core campus websites, including the official UC San Diego website, UC San Diego Today, the brand guidelines and sites for UC San Diego Alumni and commencement. Partnering with entities across campus, this team serves as a resource for digital accessibility, user interface design, information architecture, web development and email campaign best practices.

The digital strategy team is available for select recharge projects.

Contact: Jess Hutchinson, Director of Digital Strategy


The video team creates first-class short form video in support of the campus, covering subject matter that ranges from scientific discoveries to donor tributes. They also manage our two studios, which are perfect for podcasts, video shoots and radio and television interviews. Video production services are offered to campus departments as a recharge service.

Video for PR services is free of charge. Video for marketing, instruction and other needs is available as a recharge service.

Contact: Eric Neri, Managing Video Producer


The photography team documents the full breadth of UC San Diego’s accomplishments, campus life and events on behalf of the campus.

Photography for PR services is free of charge. Photography for events, marketing, headshots and other needs is available as a recharge service.

Contact: Erik Jepsen, Campus Photographer

UC San Diego Magazine

Twice per year, the magazine team publishes print and digital editions of our premier storytelling vehicle, UC San Diego Magazine. The magazine includes feature-length stories, profiles, columns and news highlighting the distinction, prestige and global impact of UC San Diego.

Questions or tips:

Contact: Malinda Danziger, Editor-in-Chief