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Creative and Digital Strategy

We work closely with other University Communications departments, the Chancellor’s Office and units across campus to support the communication needs of our campus. We create a range of visual products, including printed assets, graphics, logos, style guides, photos, videos and websites. We also design and produce UC San Diego Magazine.

Contact: Matt Hale, Executive Director, Creative and Digital Strategy

How to Get in Touch

Brand or logo questions: brand@ucsd.edu

Design, web and other project inquiries

Photo and video project inquiries

UC San Diego Magazine questions or tips: magazine@ucsd.edu

Creative and Digital Strategy Teams

Operations and Editorial

The project management and editorial team supports the campus and its units in developing creative communications projects from concept through delivery. The team establishes schedules and budgets and coordinates the project team, clients and vendors. They also provide editing and set the editorial style standards for University Communications.

Contact: Heidi Yuen, Director of Operations and Editorial

Design

The design team brings UC San Diego’s brand to life with multimedia graphic design for print, web, social media, video, public relations and marketing operations within University Communications and campus units. They are also the campus’ main brand resource, providing brand assets and conducting brand reviews.

Contact: Jessica Scherer, Creative Director

Digital Strategy

The digital strategy team oversees the design and development of core campus websites, including the official UC San Diego website, UC San Diego Today, the brand guidelines and sites for UC San Diego Alumni and commencement. Partnering with entities across campus, this team serves as a resource for digital accessibility, user interface design, information architecture, web development and email campaign best practices.

Contact: Jess Hutchinson, Director of Digital Strategy

Video

The video team creates first-class short form video in support of the campus, covering subject matter that ranges from scientific discoveries to donor tributes. They also manage our two studios, which are perfect for podcasts, video shoots and radio and television interviews.

Contact: Eric Neri, Managing Video Producer

Photography

The photography team documents the full breadth of UC San Diego’s accomplishments, campus life and events on behalf of the campus.

Contact: Erik Jepsen, Campus Photographer

UC San Diego Magazine

In partnership with the Public Relations team, Creative and Digital Strategy team members design and publish annual print and digital editions of our premier storytelling vehicle, UC San Diego Magazine. The magazine includes feature-length stories, profiles, columns and news highlighting the distinction, prestige and global impact of UC San Diego.

Contact: Malinda Danziger, Editor-in-Chief