Marketing

Marketing provides strategic leadership to protect and promote the UC San Diego brand, expanding our prestige and distinction in California and globally. We produce impactful marketing campaigns, foster relationships with diverse audiences and support a consistent image of UC San Diego as one of the world’s leading research universities driven to make a meaningful positive difference in the world around us.

Contact: Erin Shepler, Executive Director of Marketing

Brand Guidance

We oversee brand compliance across all university communications, providing guidance and resources to ensure that every piece of content aligns with our established guidelines. This commitment to consistency helps maintain the trust and recognition that the UC San Diego brand commands. For more information, visit brand.ucsd.edu or email brand@ucsd.edu.

External Media and Advertising

We lead the charge in showcasing UC San Diego to the world. Through strategic advertising campaigns and paid media, we amplify the prestige and distinction of the university among external audiences. We have expertise in multiple channels, including search, social, print, digital, display and streaming. We also support campus departments by advising on advertising strategy and creative development for impactful media buys and campaigns. Contact us with questions or to collaborate on an advertising project for your unit.

Contact: Justine Hall, Marketing Manager

Internal Promotions

Engaging our campus community is at the heart of what we do. Our team crafts internal campaigns that foster a sense of pride and connection among students, faculty and staff. By highlighting university milestones and achievements, we ensure everyone feels a part of UC San Diego’s dynamic story. We support general sub-brand management, promotions to our campus community, environmental branding (pole banners, vinyl clings, etc.) and large-scale campus and signature events. Contact us with questions or to collaborate on an internal project for your college, unit or department.

Contact: Kalia Dieson, Marketing Manager

Alumni Marketing

Through integrated marketing communications and elevated brand experiences, we aim to connect alumni with the university and one another, fostering lifelong relationships and a strong sense of community. Our work ensures that alumni, as influential ambassadors, maintain a sense of belonging and Triton pride.

Contact: Jeff Grantham, Senior Director of Marketing

Trademarks and Licensing

We are committed to protecting and promoting the university's brand in the global marketplace by serving as brand stewards, fostering strategic partnerships, developing Triton pride and generating sustainable revenue streams that support our academic mission and student success.

For more information, visit Trademarks and Licensing or reach out at univcomms-licensing@ucsd.edu.

Use of Name

Use of the University of California San Diego name (and all related visual trademarks and logos) is strictly regulated and must be approved by the Chancellor or his designated representative (University Communications), per DA 0864. The following guidance is used to reach a decision to grant or withhold permission for use. For more detailed evaluation criteria, see policy 510-10.

Commercial Use

Approval to use the University of California name in a commercial context “shall not be given for any advertising listing the University as a user of any product or service, or as the source of research information on which a commercial program or publication is based.” In rare cases, approval may be granted for “institutional or goodwill advertising clearly regarded as being in the best interests of the University.”

Use by Individual Employees

As employees at one of the top public universities in the country, we are proud to be part of this community. You can share your affiliation with the campus when making a true and factual statement about your relationship or connection with or employment by the University of California San Diego. However, it is important that the use not imply any kind of support, endorsement, advancement or opposition by the university.

Request Use of Name

Should you wish to request permission to use the university’s name, please submit an official request for review to University Communications. We aim to respond with approval or requested changes within three business days of your in-person or email request. For questions about the university’s use of name policy, please email brand@ucsd.edu.

Submit Request for Use of Name

If your request has been approved, please make sure to visit the UC San Diego brand guidelines to ensure proper application.